Posts Tagged ‘hair replacement’

The Booming Business of Haircare and Hair Enhancement

Wednesday, August 5th, 2009

A quick search of the Internet shows that hair care is an immensely popular business. People engaged in this business include the manufacturers of shampoos, conditioners, hair dyes, styling gels and mousses, along with hair appliances. This category of hair care businesses alone accounts for billions (not millions) of dollars annually of our national economy.

The various stylists who wash, curl, condition, color and cut our hair make up the next largest segment of this business. This side of the industry has many independent operators who set up shop after completing vocational school courses that they need to obtain a cosmetology license. In addition, we have beauty and barber shop franchises. This type of hair care business comes with a proven business plan and a trademark that can catapult sales well above those that independent shops can garner.

Wigs for vanity, along with toupees for hair loss victims, are yet another large segment of the hair care industry. In addition to full wigs, the current mania with hair as adornment spurs the hair enhancement segment. This includes production of synthetic hair and processing of human hair, packaged and sold for braids, weaves and temporary applications, like buns and ponytails.

Drugstores, grocers, beauty supply stores and websites devote a sizable amount of shelf-space and inventory stock to hair care products. In addition to the cleaning, styling and conditioning products, consumers need easy access to combs, brushes, hair appliances, scruncis, hair rollers, hair bands and barrettes. Whether you plop down your money at the store or online, this segment of the hair care industry gets a fair share of the economic pie too.

As the population ages and more adults begin to experience hair loss and thinning hair, the customer base for hair loss treatments and hair replacement therapies will increase dramatically. New products, appliances and appear almost daily.

More than ever before in history, the hair care industry, along with its suppliers, is responsible for millions of jobs. When we take stock, we see that hair or the lack of it is fueling a thriving segment of the economy. Even during a recession or a full-scale depression, hair care is big business for many. How on earth did the economy grow before the first commercially bottled shampoo and the first hair salon appeared?